Builders Not Bookkeepers
The future of accounting is being built now.
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For accountants who build.
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Big 4 CPA
turned builder and educator
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The story
Big 4 CPA. Started at KPMG in San Francisco auditing emerging tech and venture-backed startups. Got obsessed with what they were building — and decided to join one.
Became the first accounting hire at two different tech startups. Built the function from scratch twice — once with the old playbook, once with the new one. The difference was night and day.
Spent the last year going deep on AI, vibe coding, and automating the pain points accountants have always just accepted as part of the job.
New Age Accounting came out of that obsession. One purpose: empower accountants at every level to become builders, not bookkeepers.
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What you get
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Deep dives on AI, personal brand, and building a modern accounting practice. Free and paid tiers.
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The Collection
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AI is changing how accounting work gets done, but it’s not replacing the need for professional judgment, oversight, and strategic thinking. The accountants who embrace these tools are gaining leverage, not becoming obsolete. The rise of the “Accounting Engineer” is an exciting shift for the profession. Great insights.
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This is exactly where the market is heading. The real advantage is not using more AI tools. It is designing a FinanceOS where data, business context, controls, and AI workflows operate as one repeatable system. That is what turns accountants from report builders into system designers.
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The 'Accounting Engineer' framing resonates with what we're seeing too: the professionals thriving aren't resisting AI, they're the ones rebuilding workflows around it. That combination of technical accounting judgment plus systems thinking is genuinely hard to find and even harder to replace.
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